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3 restaurant advertising encores

3 restaurant advertising encores


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If new TV commercials from Little Caesars, Wendy’s and Sonic feel familiar, then those restaurant chains have succeeded in leveraging either nostalgia or more recent equity from effective ads to create marketing campaigns that stand out, experts said.

Each of the brands has chosen to reprise different elements from previous campaigns: Little Caesars this week brought back its “Pizza! Pizza!” tagline and cartoon character; Wendy’s reused its “Where’s the Beef?” slogan and called upon Wendy Thomas to put her family back in focus; and Sonic rehired its two “spokesdudes,” T.J. and Pete, for a new round of humorous commercials.

The chains are hoping to spur a second round of sales success with these campaigns. Restaurant marketing expert Dan Dahlen said the correct adage for this trend is not necessarily “what’s old is new again,” but rather, “what’s worked before will work again.”

“What many brands are doing now is taking a look at their historical performance, seeing the peaks and valleys in sales, and asking, ‘When sales spiked here, what did we have on the air?’” said Dahlen, former marketing executive at Wendy’s and Shoney’s, and founder of Columbus, Ohio-based Dahlen Communications.

He added that many successful ad campaigns end their run too soon because of “boardroom wear-out,” when chain executives and franchisees get tired of the creative long before customers do. “There’s a perception, driven internally or by the ad agency, that we need to get fresh copy on the air — but what’s running still has plenty of firepower," explained Dahlen. "You need patience for success in the restaurant industry, and QSR just doesn’t have any of it.”

Dahlen and other marketing experts analyze the nostalgic ad campaigns from Little Caesars, Wendy’s and Sonic.

First: Little Caesars


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Fall Menu Ideas

I appreciate every season of the year, each for different reasons. This Fall Menu is a reflection of the harvests we enjoy after a lot of hard work during the Spring and Summer months by our unsung heroes . our farming community.

There are more Fall-Winter menu ideas on the website, as well. All the needed recipes are provided of course.

And all the recipes are indeed tested (tasted) and approved by real restaurant customers. They are all real restaurant recipes.

Using the bounty of the harvest, you can design a delicious and personal menu for yourself and your family and friends.

When planning a menu, we should take advantage of seasonal products as they will be fresh and hopefully less expensive than at other times of the year.

For appetizers you can keep things simple, but simply delicious, by serving trays of fresh sliced apples, pears, familiar and uniquely wonderful਌heese


Watch the video: CAVE Restaurant - Conrad Hotels Ad-3 Food Focused 2 (July 2022).


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